By Vineet Dikshit

NewsGate Press Network

While the Prime Minister was busy in USA on a state visit giving final touches in a land mark defence deal, back home a quiet exercise got kick-started as a run-up to the 2024 general elections aptly titles as – ‘my government, my pride’.

To be made popular with a catch line “Merii Sarkar Mera Abhiman” its a full-ledged campaign to take the great works of Modi government to people at large.

To begin with  – a book on 75 major schemes of the government was released in New Delhi on the occasion of the 75th anniversary of independence at a function of the Bhartiya Vitta Salahkar Samiti ( BVSS)

This book has been jointly written by Gopal Krishna Agarwal, National Spokesperson for Economic Affairs of BJP and Gopal Kumar V R Honorary Member of Investor Education and Protection Fund Authority of India (IEPFA).

The purpose of the book is to present 75 major schemes together in simple and common language so that the general public can get benefit from it. In the next phase of this campaign, a big target has been set to reach 75 lakh people through social media and direct contact.

Speaking on the occasion, Gopal Krishna Agarwal said that the BJP government has done a great job by achieving the welfare and empowerment of the people with more than 22 crore beneficiaries, but we need to achieve further by creating awareness and connect with the potential beneficiaries at the grassroots level.

Gopal Kumar V R is widely considered to be the key person behind the nation-wide spread of “Meri Sarkar, Mera Abhiman” campaign.

This book details 75 major schemes of the government in areas such as health, housing, financial inclusion, agriculture and entrepreneurship. These schemes will further strengthen the basis of our socio-economic development with people-centric approach, the campaign aims to reach out to people at the village level through the right content and creating mass awareness.
Author Gopal Kumar said that this book is the first publication of this campaign, and many similar publications are on the anvil with audio/video material through social media to be disseminated the same through district level events. ”
“This publication contains a brief description of about 75 schemes, including scheme name, start date, objectives, benefits, eligibility and website link of the schem, Gopal Kumar added.